SHAWANO, Wis. - Cooperative Resources International (CRI) of Shawano, Wis., has purchased Reproducción Animal S.A. de C.V. (RASA) of Tlalnepantla, Mexico. The new entity, CRI Reproducción Animal México S.A. de C.V., markets beef and dairy genetics throughout Mexico.
"For 40 years, RASA was a successful leading cattle genetics provider in Mexico. Year after year, the organization has also been among CRI's top semen distributors," shares Huub te Plate, CRI Vice President of International Marketing. "Building on that past success and strong relationship, I am proud to announce that CRI Mexico has become the fourth CRI-owned retail business abroad alongside CRI South Africa, CRI Brazil and Canada."
The expansion of CRI business ownership means new opportunities in a country where producers already understand the value of artificial insemination and superior genetics. "Over the years, RASA made valuable contribution to the Mexican cattle industry through the supply of high-quality genetics and education of decision makers on the farm," notes te Plate. "This aligns well with CRI strategy, philosophy and history."
Humberto Sanchez, General Manager of CRI México, remarks further on the potential within the Mexican cattle industry. "Mexico is a milk importing country with a strong projected population growth calling for increased domestic milk production. Use of A.I. in beef breeds is also on the rise and will continue to increase along with demand for beef products worldwide.
"At CRI México we will continue working with the experience, enthusiasm and professionalism learned from RASA. We are confident the same dedication and commitment that has characterized this organization for 40 years will be the basis of our motivation for the initiation and development of CRI México."
CRI is a member-owned agricultural holding cooperative consisting of two subsidiaries: AgSource Cooperative Services and Genex Cooperative, Inc. The mission statement summarizes the goal of CRI: "To provide products and services as effectively as possible to maximize the profitability of members and customers worldwide while maintaining a strong cooperative."